Here’s How to Actually Stand Out in a Sea of Copy-Paste Brands
Let me guess: You spent hours scrolling through Canva, clicking through templates, tweaking a little here, changing a font there… and boom—you had a logo.
It was cute, felt pretty good at the time and it did the job.
But now? You’re realizing that your logo kinda… looks like everyone else’s.
Here’s the thing: Canva is amazing (I use it every day!). But if your logo came straight from a free template and you only changed the color to dusty rose, there’s a solid chance five other businesses on your street are using the same one.
Let’s unpack why that’s a problem—and how to create a brand that actually feels like you.
1. You’re Not “Just Another [Insert Job Title]”
If you’re a balloon stylist, a photographer, a planner, or a coach—you are the brand. Your personality, your vibe, your way of doing things.
So when your logo looks like a copy-paste version of a million others? It’s selling you short.
Your brand should reflect your magic, not mute it.
2. Templates Are a Starting Point, Not the Finish Line
Canva templates are meant to be customized—like, really customized. Not just changing the name and calling it a day.
If you’re using a trendy logo from Canva that still says “Est. 2022” in the same swoopy font as everyone else, that’s not branding. That’s blending in.
Hot take: The reason it feels like your business isn’t “clicking” might be because your brand doesn’t feel like you.
3. A Logo Alone Isn’t a Brand Anyway
Even if your Canva logo is cute, it’s only a tiny piece of your brand.
A real, memorable brand includes:
Your color palette (not just “pink because I like pink”)
Strategic typography
Voice and tone
The feeling people get when they experience your biz
Visual consistency across your website, social, and marketing
Your logo is the cherry on top—not the whole sundae.
4. When You Invest in Your Brand, People Notice
There’s a huge difference between:
“Oh, she has a logo.” and
“WOW. Her brand is everything—I need to work with her.”
A custom brand tells your dream clients:
“I know who I am, I’m serious about my business, and I’m here to serve you in a beautiful, elevated way.”
It builds trust before you say a word.
5. Let’s Turn Your Brand from Basic to Brag-Worthy
If your Canva logo no longer feels like it fits the vibe you’re growing into, that’s not a failure—it’s a sign of growth.
You’re leveling up. Your brand should too.
Whether you need a mini refresh (hello, The Brand Spritz ) or a full custom brand experience, I’m here to help you ditch the “meh” and finally have a brand that feels like you on your best day.
Ready to Ditch the Template Life?
Let’s build something that turns heads and books dream clients.
→ Click here to check out my branding servicesOr slide into my DMs and let’s chat!
Because you weren’t meant to look like everyone else—and your brand shouldn’t either.
