Choosing the Right Website Platform Matters
If you’re a female business owner, whether you’re a coach, photographer, balloon stylist, or event planner. Listen up! Your website is often your first impression. The right platform can either help you stand out or hold you back.
With so many options out there (WordPress, Wix, Squarespace, Shopify, Showit…), it’s easy to feel overwhelmed. So let’s break down the best choices and why one, in particular, has stolen my designer heart. The best website platforms for female business owners include:
Squarespace
- Pros: Easy drag-and-drop builder, clean templates, everything in one place (hosting, domain, etc.).
- Cons: Limited customization and SEO flexibility. Your site may look like everyone else’s if you don’t really push the templates.
Best for: small businesses who want simple and straightforward without much tech.
Wix
- Pros: Beginner-friendly, tons of templates, affordable.
- Cons: Clunky design flexibility, weaker SEO, and not as scalable for long-term growth.
Best for: hobby businesses or startups just testing the waters.
Shopify
- Pros: Powerful e-commerce features, perfect for product-based businesses, lots of integrations.
- Cons: Monthly costs add up, less creative freedom in design unless you invest in customization.
Best for: female entrepreneurs selling products, not necessarily service providers.
WordPress
- Pros: Extremely powerful, SEO-friendly, endless plugins and design possibilities.
- Cons: Steeper learning curve, you need hosting and updates, and it can feel overwhelming without tech help.
Best for: businesses that need advanced features, blogs, or highly customized websites.
Showit (My Favorite!)
- Pros: 100% drag-and-drop freedom, no coding required, designed for creatives, pairs with WordPress for blogging and SEO, unique designs that don’t look like templates.
- Cons: Slightly higher price point compared to Wix/Squarespace, but worth every penny if you value standing out.
Best for: female entrepreneurs who want a stunning, strategic, custom site that grows with their business.
I create custom websites on ShowIt for Female Business Owners! Checkout my One Day Website package for more information!
If you want to get started with ShowIt today, here is my referral link to get one month free! (Showit Referral Link)
Why I Recommend Showit for Female Business Owners
These are the best website platforms for female business owners… from my experience building websites.
Here’s the truth: most of my clients come to me frustrated after trying to DIY their site on Squarespace or Wix. They wanted unique and strategic but ended up with something “just okay” and looked like everyone else in their industry.
Showit changes the game! It’s flexible, beautiful, and lets me design a website that truly matches your brand personality. Plus, it’s built with SEO in mind so your dream clients can actually find you on Google.
In other words, it’s not just a pretty site, it’s a site that gets you booked.
Final Thoughts
Your website is one of the most important tools in your business. Choosing the right platform is like choosing the foundation of your house, it impacts everything else you build.
If you’re a female business owner who’s ready to stop settling for average and finally stand out online, Showit is the platform I recommend every single time, but the other website platforms are good too, if you want to DIY it. Check out my other blog here, where I talk about why DIYing your website is holding you back. You need STRATEGY in your business.
If you have questions or your opinion, drop them into the chat below! I would love to answer your questions and what you think!
You can also connect with me on Instagram here!
