Picture this: You’ve poured your heart into your business. You’ve got the passion, the talent, the drive and when someone lands on your website or Instagram? It’s… beige and boring. 🥱
Now, there’s nothing wrong with beige. It’s calm, neutral, and plays well with others… but if your brand is blending into the background instead of standing out like the main character it should be – we’ve got a problem! We can fix that!
Let’s talk about how to turn your “meh” into “OMG, I need to work with her.”
1. Start with the Vibe, Not Just the Visuals
Before you pick a single font or color, ask yourself:
“How do I want people to feel when they interact with my brand?”
Do you want them to feel energized? Luxe? Cozy and taken care of?
That vibe is the foundation of your brand identity.
Beige brands happen when people skip this step and just pick colors they like or what’s trending on Pinterest. Trendy is cute, but intentional is magnetic.
2. Get Specific with Your Personality
Is your brand the cool older sister? The bubbly best friend? The hype girl with a clipboard and a killer to-do list?
Give your brand a personality and then? Infuse it into everything:
- The words you use
- The way you structure your services
- Your social media captions
- Your About page
- Even your contact form!
Generic = forgettable. Specific = unforgettable.
3. Color & Typography Can Change Everything
Okay, let’s talk visuals. You don’t need to go full neon pink (unless you want to – I fully support that). But you do need a palette and type combo that communicates your vibe.
Some quick tips:
- Pick 1–2 bold “personality” colors, 2 neutrals, and 1 accent.
- Choose fonts that feel like your brand – soft and round? Sleek and modern? Fun and funky?
- Stay consistent. Consistency = confidence. When your visuals match across your website, social, emails, and graphics – people remember you.
4. Stop Hiding Behind ‘Professional’
Here’s your permission slip: You do not need to tone it down to be taken seriously.
In fact, the brands that get remembered are the ones who show up boldly and unapologetically. Don’t water yourself down for the sake of looking “professional.” You want to be you, but polished and intentional.
Professional isn’t beige – it’s aligned, clear, and confident.
5. Let’s Be Real – You Can’t Fix Beige with a New Canva Template
If your brand feels flat or forgettable, it’s not because you haven’t found the right free template or the perfect script font.
You might be due for a deeper refresh – one that aligns your visuals, message, and experience from top to bottom.
This is where working with a designer (hi, I’m Brooke) comes in. Someone who can pull the real magic out of your brand and turn it into something that stops the scroll and gets the clicks.
Let’s Turn the Beige into Bold
If you’re reading this and thinking, “Okay, you’re calling me out – but in a nice way,” then I’ve got you.
Let’s turn your brand into something that feels like you on your best day. No more blending in. No more beige.
→ Click here to check out my branding services
Because you weren’t made to blend in, bestie. You are made to stand out.
